The Main Side Dish
The main dish just can’t do it for you like the side dish can. Why? Because the side is the guiltiest pleasure at the table.
Life’s like that too. Your main thing isn’t always the most satisfying. It’s those side things that bring out parts of you that you never knew existed.
And they keep you coming back. For seconds, and thirds, and fourths. . .
Out of Home
Contextual Display Banners
Digital ads that draw your eyes to the side.
The Side Bowl
A social media competition leading up to the biggest day for the side dish: the Super Bowl.
Sidetracked
An app to help you discover the best places to eat, the hidden gems on the side.
Tinder Profile
We made a splash on Tinder by creating a profile for the Main Side Dish.
Two Sides TikTok Trend
A TikTok trend encouraging people to show their main life and their side life.
Copywriters
Spencer Moor • Jenna De Mase • Schuyler Vanderveen • Brandon Canete
Art Director
Molly Rangel